Brand Ambassador Program

We’re excited to introduce the newly redesigned 2026 Philadelphia Marathon Weekend Brand Ambassador Program.

Philadelphia Marathon Weekend has grown tremendously over the years. In 2026, we’re evolving the Ambassador Program to reflect what matters most: community, connection, and pride in the Marathon Weekend experience.

Our Ambassadors are runners who represent the heart of Philadelphia Marathon Weekend, across backgrounds, abilities, and communities, united by a shared love of running and the city of Philadelphia.

Our Purpose

The 2026 Ambassador Program is centered on:

• Building deeper community
• Elevating authentic storytelling
• Creating a year-round connection
• Celebrating pride in Marathon Weekend

Ambassadors are not promoters; they are connectors, leaders, and culture-carriers within their running communities.

What Ambassadors Do

• Share authentic stories from their training and race journey
• Engage consistently on social media throughout the program
• Participate in monthly virtual gatherings
  Represent Philadelphia Marathon Weekend with integrity and enthusiasm
  
  

What Ambassadors Receive

Exclusive Access

• • Official Philadelphia Marathon Weekend merchandise
  • Special in-training gear
  • VIP access during Race Weekend
  • Invitations to exclusive virtual experiences
    
    

Meaningful Connection

• • Private conversations with professional runners
  • Virtual Q&A opportunities with Race Leadership
  • A supportive cohort of fellow ambassadors
    
    

Special Community Experience

New this year, ambassadors will receive a limited number of invite spots to a special virtual public event featuring Race Leadership and Marathon Weekend storytelling.

Ambassadors choose who to invite from their community, creating connections through access, not transactions.

Ambassador Eligibility & Expectations

To be considered for the 2026 Philadelphia Marathon Weekend Brand Ambassador Program, applicants must meet the following requirements:

Social Media Presence

• • Have 3,000+ followers on at least one social media platform (Instagram, Twitter/X, or Facebook)
  • Maintain a public, personal profile (personal brands are welcome; business or group accounts are not eligible)
  • Engage consistently on social media from June through December
  • Share official contests, promotions, and announcements upon request (no more than once per week)
    
    

Race Participation

• • Be officially registered by July 1st for one of the following 2026 events:
    
    • Marathon (26.2)Half Marathon (13.1)
    • 8K
    • Any Challenge combination (8K + 13.1, 8K + 26.2, 13.1 + 26.2, or all three distances)
      
      

Program Engagement

• • Engage consistently on social media from June through December
  • Share official contests, promotions, and announcements upon request (no more than once per week)
  • Be familiar with the Philadelphia Marathon Weekend website and social platforms to help answer basic audience questions (our team will always be available for support)
    
    

Administrative Participation

• • Be comfortable using Google Docs and Google Drive to track and submit required content
  • Have access to a computer and attend monthly Zoom calls (45 minutes max), held on the 3rd Wednesday of each month at 12:00 PM or 7:00 PM EST
    
    

Race Weekend Commitment

• • Travel to Philadelphia at your own expense for Race Weekend (lodging, travel, and meals not included)
    
    

2026 Program Timeline

• Applications Open: May 1 – May 31
• Program Begins: July
• Program Concludes: end of December
  
  

Applications open May 1, 2026.