2024 Brand Ambassador Program

It's time to amp up the excitement for our 6th Annual Philadelphia Marathon Weekend Ambassador Program – 2024 edition!

Since its inception in 2018, this program has been the heartbeat of the Philadelphia Marathon Weekend, connecting our race with the vibrant running communities from all over the United States (and the world!). With our Brand Ambassadors, we embrace diversity in appearances, backgrounds, languages, gender, race, identities, abilities, pace and distance, yet unite under one shared, unstoppable love for running. Each of our Ambassadors brings a unique, inspiring story to the starting line.

Prospective Ambassadors can qualify for this program through their varied geographic locations, commitment to staying active, and influential social media presence. They're our weekly storytellers, sharing their involvement with the Philadelphia Marathon Weekend while spreading their excitement to run with their followers.

And the perks are as exciting as Race Day-- We're talking training gear, exclusive Philadelphia Marathon Weekend MERCH, VIP access during Race Weekend, and more!

Criteria:

• Must be willing to post weekly and stay engaged about the Philadelphia Marathon Weekend on your social media platform(s) from June through November.
• Must be willing to use one’s own personal public social media profiles (Facebook, Instagram, X, or TikTok) for weekly posting. No business or group pages. We want to see YOU!
• Must use Google Docs and Google Drive for the mandatory submission of weekly proof of posting.
• Must attend monthly video conference calls, limited to 60 minutes per call, via Zoom. Zooms will be held on the same day and time of each month.
• Must be willing to share contests, promotions, and announcements upon request (not more than twice per week).
• Must familiarize yourself with the marathon weekend website and social platforms to help answer questions if asked of your audience (of course we are here to help).
• Must be registered for one of the following: the Marathon, Half Marathon, or Challenge (8K and 13.1, or 8K and 26.2 or 13.1 and 26.2 or 8K, 13.1 and 26.2 or 13.1 and 26.2) by July 1st.
• Must be willing to travel to Philadelphia at your own expense for Race Weekend (lodging, travel & meals).
• No previous race experience is required. All levels are welcome!
• No previous knowledge of Philadelphia needed - we welcome both new runners to the city along with locals who love the city.

Note: All are welcome to apply and all applications are reviewed.

In return:

• Official Marathon Weekend gear: summer and fall "In-Training" items, custom Brand Ambassador jackets, and Philly Marathon Weekend hats, gloves, and shoes.
• VIP packet on your Race Day, including access to your race(s) VIP Tent.
• Race Weekend Ambassador Meetup.
• Invitation to the Expo Press Conference and VIP Welcome Reception on Race Weekend
• Opportunities to volunteer for various events at the Expo throughout Race Weekend.
• Hang out and engage with Philadelphia Marathon Weekend Pro Ambassadors throughout the weekend!
• Be featured on Philadelphia Marathon Weekend’s social media platforms, including one Collaborative post on our Instagram feed.
• Join an amazing community of fellow Ambassadors, past & present!

Application timeline:

• March 25: Applications open
• April 30: Applications closed
• May 17: Winning candidates contacted