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2022 Philadelphia Marathon Weekend Brand Ambassadors

The Philadelphia Marathon Weekend Ambassador Program launched in 2018 and was designed to help grow Marathon Weekend by engaging with runners on social media around the world and bringing them together for race weekend. The program helps us reach running communities throughout the USA and world to spread awareness about the Philadelphia Marathon Weekend and reach audiences who may speak a different language, but all share the same love for running.

Our Ambassadors have qualified for the program through their diverse geographic location, activity level, and follower count on social media. They post every week about their involvement with the Philadelphia Marathon Weekend to share their passion for running (especially running Philly!) with their followers. Ambassadors receive perks like training gear, Philadelphia Marathon Weekend SWAG, access to special events during race weekend, and more!


  • Must have 2,000+ followers on at least one social media platform (Instagram, Twitter, or Facebook).
  • Must be registered for the Marathon, Half Marathon, or Challenge (8K and 13.1, or 8K and 26.2 or 13.1 and 26.2 or 8K, 13.1 and 26.2 or 13.1 and 26.2) by July 1st.
  • Must be willing to engage on social media on a weekly basis from June  through November.
  • Must be willing to share contests, promotions, and announcements upon request, in addition to your weekly post (not more than once per week).
  • Must familiarize yourself with the marathon website and social platforms to help answer questions if asked of your audience (of course we are here to help).
  • Must be able to use Google Docs and Google Drive to provide proof of posting and adhere to posting guidelines.
  • Must have a computer and be able to designate time for monthly video conference calls, limited to 45 mins per call, via zoom. Time is TBD based on ambassadors’ locations.
  • Must be willing to travel to Philadelphia on your own expense for race weekend (lodging, travel & meals).

In return:

  • Discounted race registration for any race or challenge (half, full, or any challenges).
  • Official marathon weekend merchandise, including pre-race in-training SWAG and custom designed brand ambassador jacket.
  • Invitation to the press conference, VIP party, VIP packet, and access to your race(s) VIP tent on race weekend.
  • Social media mentions on all platforms.
  • Race weekend VIP reception and meet and greet

Applications are now closed, and we will contact those that have been selected. Thank you for your interest!